Annual European Drinks Marketing Conference – 2024

Few welcome experiences rival a dinner at Lisbon’s Estufa Fria, one of the most iconic and uniquely beautiful spaces in the Portuguese capital. In 2024, Venuesin was responsible for organising the Welcome Dinner that opened a major annual marketing event in the retail sector, transforming this twentieth-century covered garden into a dream setting for an unforgettable evening.

A well-executed Welcome Dinner sets the tone for everything that follows. Guests, often arriving from different countries, need to feel from the very first moment that they are in a special destination and that they are in professional hands. Venuesin ensured that promise was fulfilled with precision, including transfers from the hotel to Estufa Fria coordinated to the minute, personalised reception and welcome, high-quality catering with a menu designed specifically for the event, sound and stage lighting integrated with the tropical vegetation of the space, and all supporting graphic production, from menus and signage to table materials.

Estufa Fria, with its bamboo vaulted ceilings and collection of exotic plants, offers a natural scenography that any set designer would envy. Venuesin’s work was to amplify what the space already does extraordinarily well, adding the elements that transform a dinner into a memorable event.

Venuesin also coordinated accommodation for international participants and transfers for all programme moments, ensuring a seamless experience from start to finish.

Planning an event for international guests in Lisbon? Venuesin knows the best venues and knows how to create experiences that leave a lasting impression. Contact us.